Research & News

The Popularity of Online Cooking Demonstrations Began Prior to the Pandemic & Continues to Grow

The internet and its allies–Netflix and YouTube–have invited people who never saw themselves as chefs into the fold.

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More Consumers Are Shopping Via Mobile amid the Pandemic

As per the eMarketer article, the pandemic has pushed many consumers to shift their shopping behaviors, with many now turning to their mobile phone for their shopping needs. According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January. A more recent […]

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Streaming Usage – The Coronavirus Changed the Way We Internet

Stuck at home during the coronavirus pandemic, with movie theaters closed and no restaurants to dine in, Americans have been spending more of their lives online. But a New York Times analysis of internet usage in the United States from SimilarWeb and Apptopia, two online data providers, reveals that our behaviors shifted, sometimes starkly, as […]

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The Importance of Video Marketing

It’s not too hard to see why video is so popular these days — for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day. And those of you […]

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10 Video Marketing Statistics That You Need to Know

If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting the resources into video marketing for your business. Do you have enough resources to create videos? Are enough people in your target audience interested in videos? And in the end, will […]

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Retailers Need e-Commerce Websites to Survive the Pandemic

As per the CNBC article below, online shopping has been a boon for some retailers during the Covid-19 crisis. It has been a lifeline for others. But for nearly all companies, it’s brought a slew of new challenges. Many retailers were already expanding their e-commerce offerings prior to the coronavirus pandemic. The global crisis, though, […]

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