News

The Importance of Video Marketing

It’s not too hard to see why video is so popular these days — for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day.

And those of you who are headed towards digital marketing careers should have a complete understanding of the power of video as a marketing tool. This is not only because they might be interested in making amazing videos, but because they’ll probably have to learn to incorporate video into their content in order to remain competitive.

Click below to read the original article from the Digital Marketing Institute where they outline some best practices for digital marketers to create and share video, and highlight 5 key reasons why video is so crucial to your marketing strategy.


Call us to discuss how we can incorporate video production and strategic placement into your marketing mix.

© 2022 Mediaaxis Consulting, LLC. ALL RIGHTS RESERVED. Website by BFM.